Stealable Thinking: How To Borrow The Logic Behind Brilliant ideas – And Win Big
Most marketing eBooks tell you to “think outside the box.” This one reminds you the real trick is noticing what’s already inside it.
Stealable Thinking isn’t about theft—it’s simply thinking like a copywriter. It’s the knack of looking at campaigns, ads, and ideas and not seeing the polish, but the trick underneath—the one clever psychological lever that makes it work.
And when you learn to think this way, it’s like swapping spectacles: suddenly the blurry chaos of marketing and business problems snaps into sharp focus. You stop seeing “ads” and start seeing levers—clever tricks you can pull for yourself.
Inside you’ll find:
- 10 essential principles of Stealable Thinking—the mental judo moves that let you spot the hidden trick behind any piece of communication. Think of them as the x-ray specs for advertising: once you see the bones, you can build your own.
- Then there are 41 mini case studies of successful ads—each one stripped down to its one stealable idea, why it worked, and a “DIY version” for challengers who don’t have a Super Bowl budget.
Stealable Thinking doesn't just change how you read ads—it rewires how you solve problems.
All you have to do now is click the "buy this" button.
Your investment? Pay what you want (Minimum: $31.99, that’s less than the price of a nice bottle of Scotch Whisky).
But who the heck am I and...why learn from me?
I'm a copywriter turned indiepreneur. But I’m not your typical copywriter. I’m a trained marketer and have an MSc in International Marketing Management from University of Surrey.
I run a tiny copywriting agency called Teardwn. AND as an experienced copywriter, I help DTC and eCommerce brands inject a little more fuego and personality into their website copy.
I've written copy for brands like Pinch (before they were acquired by Chime), Littlefund (before they were acquired by UNest), Hashtag Monday Sunday or Wellgard.
I also have a 14+ year track record of building startups & brands. I founded That Special Record (RIP) and co-founded Foodzai (RIP) and Gruv Lisbon (RIP).
But I'm also a solo entrepreneur bootstrapping my own products. You might remember me as the guy behind:
- Creative Samba - Snackable stories good enough to train your mind to think more like a copywriter. Even better for learning and connecting the unobvious dots between copywriting, marketing and psychology.
- Snackable Copy Tips - An online library of snackable copywriting tips. So you can learn how to write copy far more believable, more vivid, more persuasive than anything ChatGPT puts out.
- Nobody Reads Ads- Archive of print and outdoor ads + ONE thing each ad does well.
- Oh, for business's sake...write like you talk! (The web copywriting crash course for bootstrapping business owners).
- Think Like a Copywriter - When you train your mind to think more like a copywriter, this radically changes how you think about marketing and business problems.
- Dangerous Ideas To Write Like a Copywriter (The 4h copywriting crash course for bootstrapping business owners)
- The hashtag #ihaveathingforvinyl on Instagram.