Dangerous Ideas To Write Like a Copywriter (The 4h copywriting crash course for bootstrapping business owners)

Lisbon is famous for its kiosks (in Portuguese we call them quiosques).

You’ll find a quiosque in almost every park and plaza around Lisbon. 

Quiosques are part of our local culture. 

Quiosques are popular hangout spots to enjoy the sun outside. 

They're also where friends and families meet for drinks, coffee, snacks and to catch up. 

I live in Lisbon, Portugal. One day, 3 years ago, me and my girlfriend were hanging out at one of our favorite quiosques in town.

It's located at Jardim Avelar Brotero, a small yet cosy garden in the middle of a residential neighborhood in Santo Amaro, Alcântara.

Out of nowhere we hear someone screaming "Somebody help me!"

You see, there's a water fountain in the middle of Jardim Avelar Brotero. 

And that day 3 municipal maintenance workers were repairing the water fountain pump. 

Near the fountain there's a manhole. One of the municipal workers was there inside doing some maintenance work. 

Then he came outside to do something else for a few minutes, but he left the manhole cover open. 

Minutes later a 70 something year-old man fell into that 10-foot-deep uncovered manhole. 

One of the municipal workers jumps in the manhole to rescue the old man.

Then someone calls 112 (the equivalent to America's "911" emergency number). 

A few minutes later 2 firefighters show up and ask what happened. 

One of the municipal workers says, "An old man fell into this open manhole."

The firefighter asks, "Where's the sign saying Warning: Open manhole?".

Surprised with the question the municipal worker replies, "Well…I just assumed that people would notice there was an open manhole". 

Now surf the web for a few minutes and you’ll certainly come across dozens of websites that strangely act like this municipal worker. 

They assume, "If people are visiting our website it's because they already know us."

As a rule the first thing people look at when they visit a website tends to be text. But on average 8 out of 10 people only read the headline. And in about 5 seconds they leave.

That’s because most websites nowadays are plagued with copy so vague, so blasé, so buzzword-y, that you can't even understand what the heck is the product.

So these websites say silly, vague things that mean nothing to the consumer. Like, "Embrace a new reality”, “What was once lost, is now yours again” or “Make your mark on the World”.

Online commerce runs on copywriting.

Yet, paradoxically most websites does’t even try to persuade the reader.

Most websites are written to impress the CEO, the CMO, the CTO, investors and everyone else except who truly matters: the reader.

The truth is, your reader is busy, not dumb. That's why I wrote "Dangerous Ideas to Write Like a Copywriter."

This is a 90-page copywriting crash course for bootstrapping business owners.

There is an obvious advantage in buying this copywriting crash course instead of a traditional copywriting course.

Most copywriting courses take you weeks or months to complete. "Dangerous Ideas to Write Like a Copywriter" doesn't.

In fact, it's so fun, practical and easy-to-read that you can complete it in less than 4 hours.

This crash course won’t make you magically start writing copy like a Pro copywriter with 20+ years experience. But it will help you start writing copy that feels new (and so relatable) that the right people will read every word.

You'll learn:

• 11 dangerous principles to think and write copy like a Pro copywriter. Which means writing copy based on research, intuition and a good understanding of consumer buyer psychology. 11 Dangerous examples included.
• 11 dangerous writing techniques that’ll help you write more creatively, faster. And write copy that is easier to read than to ignore. Including how to write an unignorable first paragraph, how to write copy that reframes the importance of your category or product, how to write brutally honest copy, and more.
• 17 headline techniques and 29 headline formulas to write unignorable (not forgettable) headlines.

Pay what you want for my copywriting crash course (minimum price: $29.99).

But who the heck am I and...why learn from me?

I'm a copywriter turned indiepreneur. But I’m not your typical copywriter. I’m a trained marketer and have an MSc in International Marketing Management from University of Surrey.

I run a tiny copywriting agency called Teardwn. AND as an experienced copywriter, I help DTC and eCommerce brands inject a little more fuego and personality into their website copy.

I've written copy for brands like Pinch (before they were acquired by Chime), Littlefund (before they were acquired by UNest), Hashtag Monday Sunday or Wellgard.

I also have a 13+ year track record of building startups & brands. I founded That Special Record (RIP) and co-founded Foodzai (RIP) and Gruv Lisbon (RIP).

But I'm also a solo entrepreneur bootstrapping my own products. You might remember me as the guy behind:

- Creative Samba - Snackable stories good enough to train your mind to think more like a copywriter. Even better for learning and connecting the unobvious dots between copywriting, marketing and psychology.

- Snackable Copy Tips - An online library of snackable copywriting tips. So you can learn how to write copy far more believable, more vivid, more persuasive than anything ChatGPT puts out.

- Nobody Reads Ads- Archive of print and outdoor ads + ONE thing each ad does well.

- Oh, for business's sake...write like you talk! (The web copywriting crash course for bootstrapping business owners).

- Think Like a Copywriter - When you train your mind to think more like a copywriter, this radically changes how you think about marketing and business problems.

- Chill Music Club - The chillest place on the interwebs to discover new music (without algorithms).

- The hashtag #ihaveathingforvinyl on Instagram.

This copywriting crash course isn’t for everyone.

But it's perfect for you IF:

You're not a copywriter.

You’re an indie maker,
a solopreneur,
a bootstrapped startup founder,
a software developer
or
anyone...

Building and selling products online, but your website copy is making you sad.

Because your website needs a lil more fuego and personality.

Or because your website kinda feels like a Museum Gift Shop. Everyone visits it, but no one buys a thing.

So you need help. Like pronto. But you can’t afford to hire a Pro Copywriter (like me).

The thing is, you're a builder. You're a busy person. And you don't have enough time to read classic copywriting books or take a copywriting course.

BUT you're also a visual learner. And you love reading good stories.

Which is one more reason why I say you'll love "Dangerous Ideas To Write Like a Copywriter."

Because you can read a few chapters or my copywriting crash course during your morning coffee time. And can come back to them whenever you need help writing copy for one of your new projects.

All you have to do now is click the "buy this" button.

Your investment? Pay what you want (Minimum: $29.99, that’s less than the price of a nice bottle of Le Père Jules French Cider from Normandy).