Copy Ipsum: Webflow HTML + Copywriting Landing Page Template
In a world full of noise, the landing page template you need is Copy Ipsum.
Perfect for micro startups and indie makers. Copy Ipsum is a Webflow HTML landing page template that comes with copywriting guidelines. So you can write your landing page copy 2x faster - even if writing isn't your thing.
Copy Ipsum's classic, retro design has one job. To make your life easier. Easier for your micro startup or side project to stand out from all the clean, boring and samey-samey landing pages you usually see featured on Product Hunt, Betalist or Indie Hackers.
But there's one thing you should know about Copy Ipsum before you give it a try. Copy Ipsum wasn't built by a coder or designed by a pro graphic designer. So don't expect shiny clean code and perfect variable/function/class names. Or flawless design.
Copy Ipsum was built on webflow with no code.
It was built, designed and written by a maker and bootstrapper like you. And this maker happens to be good with words and persuasion.
* Hey nice to meet you, Miguel here, the guy behind Copy Ipsum.*
That's why I created a landing page template that comes with copywriting guidelines. Like how to write headlines that are easier to read than to ignore. Or how to write benefits that feel relatable to your audience and make them want to buy what you're selling.
Because when you launch a new landing page, it's like going to war. You'll probably lose a few battles. But you have to win more battles than you lose. And the first battle you have to win is the battle for eyeballs. And If you don't win this battle, you're done. It's game over.
Because whenever someone visits your landing page, they think out loud, "Should I stay or should I go?"
And you've got 5 seconds to help them answer that BIG question. Why 5 seconds? Because that's the average time a visitor takes to form a first opinion of your website. That's the average time it takes for them to decide "should I stay or should I go". The sad truth? Most websites lose 80% (or more!) of their visitors in that time.
That's why I built this template and structured it with the help of an old friend. The AIDCA copywriting formula.
AIDCA is jargon in the advertising and copywriting world for Attention, Interest, Desire, Conviction and Action.
Here's how I structured your Copy Ipsum template:
Attention — First, you have to hook the target reader with a Strong Headline. A headline that makes a big promise. A headline that grabs your reader's attention because you mention something your reader really, really wants (and can get from you).
Interest — The copy gives the reader more details about the big promise you made in the headline. This is the part where you explain the consumer problem your product solves.
Desire — Next, you highlight the 3 BIG benefits of using your product.
Conviction — at this point, the reader may be super interested, but he/she may still have objections. Knowing this, use testimonials from your favorite clients. To show credibility and social proof.
Action — Close with ONE bold statement and remind the reader what to do next. Whatever's the call to action, ask the reader to do something. Ask for the order. Ask to download your app. Ask to download your white paper. Ask them to call or email you.
I built and structured this landing page template based on thousands of hours studying ads from the best copywriters in the industry. From Bill Bernbach, to David Abbott to John Caples to Tom McElligott. And also from my experience writing copy both in ad agency roles and startups I co-founded. And also writing web copy for hundreds of different clients all over the world.
I run a copywriting agency called Teardwn, and I've written web copy for Pinch (before they were acquired by Chime), Littlefund, HolaBrief, Reddico, Eagle and a number of other bold and audacious startups, marketing agencies and small businesses from all over the World.
Copy Ipsum is a fully responsive, retro style HTML landing page template. And it follows Webflow's template design guidelines.
It was designed to help indie makers stop procrastinating. And launch a cool new landing page in hours, not weeks or months.
All you have to do now is download Copy Ipsum, and start customizing it. The price? 0$. Free. Zero dollars. Zero.
Got Questions? Email me at miguel@teardwn.com
PS. A website without good copy is like watching a movie that has Chuck Norris without a beard. It makes people immediately turn it off.
The good news? My web copywriting crash course for bootstrapping biz owners teaches you all the basics. So you can write unignorable words that help you sell more online, even in a crazy year like 2020.
Webflow HTML template